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CAFÉ
COURSE
Introduction to the Course
Welcome
Chapter 1 Your Concept and Brand
What is a Concept and Why you Need One
The Best Target Markets
Your Unique Selling Point
Creating Your Brand
Chapter 2 Location Location Location
Planning Permission and How to Find a Good Site
What is a Premium and Valuing a Site
What to Look for in a Good Location
What to Look for in a Building
Chapter 3 The Lease
Lease Explanation
Some Things to Think About
Chapter 4 The Financials
Pricing a Menu for Profit and Your Food Costs
Cost of Wages
Your Survival Budget
VAT Explained
Company Structures
Business Banking
How Much it Will Cost to Open a Café
Raising Finance
How to Create a Breakeven Spreadsheet Based on Our Working Model
Business Plan
A Business Plan Explained
Chapter 5 Setting up your Café
Choosing a Name
Your Logo
Interior Design
Your Layout & Furniture
The Counter
Flooring
Lighting
Bathrooms
Setting up a Catering Kitchen
The Exterior
Equipment
The Coffee Machine
Shopfitting
Chapter 6 Health and Safety
The Benefits of Trade Organisations
Health and Safety and Your Legal Obligations
Food Safety and Your Legal Obligations
GDPR
Chapter 7 Employment
Your Staff
Recruitment
Employment Law
Chapter 8 Opening and Running Your Café
Opening Day
Systems that Work for Running your Café
Training Menus
Music
Suppliers
Marketing
Trade Shows and Trade Press
Business Goals
Opening a Second Site
Choosing a Business Partner
Final Thoughts